LZ Lando ZeilstraSenior UX and product designer
Portrait of Lando Zeilstra

About me

I work where UX, product and organisation meet.

I'm a bridge builder between users, stakeholders and development teams. I combine UX strategy, service design and product thinking with hands-on design, validation and implementation, and feel most at home in organisations where many people and systems come together, and a good design choice is felt directly in someone's working day.

I live in Schiedam and I'm sociable, analytical and goal-driven. Outside work I've been a group leader at Scouting Allart van Heemstede since 2007, and I enjoy inline skating, running, the gym, hiking and travel. I also play guitar.

Download CV (pdf)Get in touch

How I work

1

Understand

Map users, processes and goals before I design.

2

Structure

Turn complexity into flows and information architecture.

3

Design and validate

Iterate from concept to prototype, tested with users.

4

Scale

Design systems and WCAG so it stays consistent.

Design and development

How I work with development

A design is only finished when it can be built. I involve developers from the first sketch and hand over designs with annotations that specify what happens at each interaction: which state a button is in, what opens and closes, and when a step is done.

In Figma I only mark a screen ready for development once every state and exception is worked out. That way nobody has to guess, and conversations are about choices instead of details.

Overview of MIKA screens in Figma, each with a green ready-for-development label
From MIKA at Enexis: every screen in the flow is marked ready for development in Figma. View the case →

Experience

The full overview is in my CV.

  1. Sep 2026 – present
    ANVA
    Senior UX and product designer
    ANVA 6, the new cloud platform for the insurance chain. Hybrid from Amersfoort and Utrecht.
  2. Mar 2025 – Sep 2026
    ElastIQ-Connect
    Senior UX and product designer · secondment
    Assignments at NS and Enexis, among others.
  3. Oct 2025 – Sep 2026
    Enexis
    Senior UX and product designer
    Small-consumer team: internal platforms for connections and usage data. Active in the UX guild.
  4. Mar – Oct 2025
    Nederlandse Spoorwegen
    Senior UX and product designer
    Next version of the developer portal.
  5. Apr 2023 – Apr 2025
    Onderlinge 's-Gravenhage
    Senior UX and product designer · product owner
    Customer portal and internal tools redesign, design system and WCAG AA.
  6. Apr 2023 – Apr 2025
    Woonz
    Senior UX and product designer (lead), in parallel
    Accessible search and journeys for housing with care.
  7. Nov 2021 – Apr 2023
    Attenza
    Senior UX and product designer
    Apps and workflows for palliative home care.
  8. Dec 2020 – Nov 2021
    ProCC
    UX designer
    Labour registration and dashboards in greenhouse horticulture.
  9. Feb – Dec 2020
    AnywhereNow
    UX designer
    Contact centre products and reporting, integrated with Microsoft Teams and Dynamics.
  10. Sep 2014 – Feb 2020
    ASolutions Healthcare
    UX designer
    Accessible healthcare applications and websites.

Early experience: aNewSpring (UX graduation project) and Drecomm / Youwe (design internship).

Expertise and tools

Product designUX strategyDesign systemsDesign tokensWCAG and inclusive designService designUser researchStakeholder alignmentFigmaMiroAzure DevOpsConfluenceHTML and CSS

Education

BSc Communication and Multimedia Design

Rotterdam University of Applied Sciences · 2009 – 2013

Foundation year Graphic Media Technology

Rotterdam University of Applied Sciences · 2008 – 2009

Certifications and courses

  • Professional Scrum Master I (PSM I)2024
  • Professional Scrum Product Owner I (PSPO I)2022
Plus over 40 Interaction Design Foundation courses (2026), including UX Management, Service Design and Accessibility in Practice →

Volunteering

Group leader · Scouting Allart van Heemstede

2007 – present. Organising activities and leading a team of volunteers.

Languages

Dutch, native

English, professional

Work together

Looking for a senior designer for your team?

I'm open to talking about a role where product design, design systems and accessibility come together. An email or LinkedIn message is all it takes.

Get in touch View LinkedIn