LZ Lando ZeilstraSenior UX and product designer
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Enterprise platform · ongoingANVA – ANVA 6

Shaping ANVA 6: the new platform for the insurance chain

ANVA 6 is ANVA's new cloud platform and the successor to ANVA 4/5: one platform where insurers, advisors, managing general agents and service providers work together. Since September 2026 I've worked on ANVA 6 as senior UX & product designer. This case is ongoing; I'll add to it as the work progresses.

RoleSenior UX and product designer
Period2026 – present
SectorInsurance
Worked withProduct owners, development and fellow designers
Ongoing project · since September 2026ANVA 6The new cloud platform for the insurance chain

My role

  • Designing screens and flows for ANVA 6
  • Consistency and accessibility across the platform
  • Working with product owners and development in Agile teams

01

The problem

Financial services are changing fast. Customers want to arrange housing, insurance and pensions with one advisor, and the whole chain needs faster, automated processes, while many organisations still work with fragmented systems.

That's why ANVA is building ANVA 6 not as an upgrade of the old, but as a new platform. For users it means a new way of working: the design has to feel familiar to people who have used ANVA for years, while offering the room a modern platform promises.

02

What I found

A new platform stands or falls with how familiar it feels to the people who work in it every day.

ANVA 6 is built in co-creation with customers. That makes it possible to test designs early with the people who will use them daily, rather than only after launch.

03

What I focus on

Consistency across the platform

Screens and flows that work the same way everywhere, built from shared components and patterns.

Designing for the whole chain

Taking into account the different roles that work together on the same platform, from insurer to advisor.

Clear language and accessibility

Clear, consistent interface copy and designs that work for everyone.

04

The design

04

Where it stands

I've been working on ANVA 6 since September 2026. I'll share results and visuals here as soon as they're available and I'm able to show them.

Work together

Does this challenge sound familiar?

I'm happy to tell you more in a conversation, including what didn't fit in this case.

Get in touch View LinkedIn