LZ Lando ZeilstraSenior UX and product designer
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AccessibilityWoonz – Platform

Finding a home with care, for a broad audience

Woonz.nl helps older people and their families find suitable housing and care. As lead designer I worked on developing the platform further, focusing on accessibility, ease of use and customer journeys, so people find what suits them faster.

RoleSenior UX and product designer (lead)
Period2023 – 2025
SectorCare and housing
Worked withProduct team, development, marketing
Woonz search results on a laptop

My role

  • Optimising customer journeys
  • Designing user flows and prototypes
  • Advising stakeholders on UX direction

01

The problem

The platform helps users orient, compare and find services in care and housing.

There was plenty of information and functionality, but accessibility, navigation and findability didn't fit a broad audience with very different digital skills.

02

What I found

People looking for a home with care search by what they need, not by how the offer is organised.

Analysing user behaviour and customer journeys showed where people got stuck: finding options that matched their situation. The platform's structure followed the way the offer was organised too closely.

03

Choices and trade-offs

Filters on what matters

Search results can be filtered by accessibility and mobility, floor area and number of people, with the number of results per option.

Services found the same way

Services and products follow the same pattern: category, location and availability as filters, so visitors don't have to relearn how it works.

Information and inspiration next to the offer

Themed information on living at home for longer, with free guides, helps people who are still orienting.

Accessible and data-driven

WCAG principles from the start, and continuous improvement based on data and feedback.

04

The design

The platform, from searching and comparing to finding a provider.

Search results with filters for accessibility, floor area and number of people.
Search results with filters for accessibility, floor area and number of people.
Services and products, filtered by category, location and availability.
Services and products, filtered by category, location and availability.
Information and inspiration on living at home for longer, with free theme guides.
Information and inspiration on living at home for longer, with free theme guides.
The provider overview, reached through the redesigned menu.
The provider overview, reached through the redesigned menu.

05

Result

  • ✓Better accessibility and findability of information.
  • ✓Clearer customer journeys from search to enquiry.
  • ✓More data-driven decisions, and accessibility as a fixed part of product development.

06

What I'd do differently

A broad audience calls for design choices that work for everyone. What helps older people, such as clear filters and predictable navigation, makes the platform better for every visitor.

Work together

Does this challenge sound familiar?

I'm happy to tell you more in a conversation, including what didn't fit in this case.

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